Mintense Blog page 3 digital performance marketing

Digital Marketing in Russia and Yandex

To support exporting to Russia with digital marketing, you have to take into account two main issues: the Russian language and the Yandex search engine. Approximately 60% of Russian internet users do online searches with Yandex, with Google having a share of less than 30%.

Why a Search Engine Strategy is Important for Exporting Internationally

What is meant by SEO and SEM, and why are they fundamental elements in making your company internationally visible? To get more leads and become more easily found by potential customers through search engines, it is necessary to understand what the terms SEO and SEM mean.

How Important is Effective Targeting in Online Marketing?

Commercially speaking, the term ‘target market’, is the potential group of buyers of a product, or people at which an advertising message is aimed. Synonyms of the word include: key or target audience, or target demographic. Generally speaking, the term refers to the potential customers that your business is seeking to engage with.

MintMachine: Digital Marketing and Internationalisation

Who are we? We are an international digital marketing agency that helps our clients reach top positions in search engine rankings, both in Italy and abroad, with the final goal of helping them gain more leads and customers.

The Importance of Newsletters for Online Stores

A list of the email addresses of users who have agreed to let you send them information, be it out of curiosity, or to receive product updates, undoubtedly adds value to any business. The use of newsletters to cultivate relationships with customers and increase their loyalty, is a fundamental tool in internet marketing.

Digital Internationalisation: How Digital Marketing Helps You Export

An increasingly used term in the corporate world is that of “digital internationalisation”. What does it mean? It means opening the doors of your company to exporting internationally with the support of digital marketing. This support is fundamental to be able to make your business truly competitive in different markets.

The Fundamental Role of Lead Generation in Building a Company’s Future

Lead generation is a fundamental process for the future of a company, as it leads the potential customer through a clear process which will result in a sale. A company that wants to increase its numbers of potential customers should invest in lead generation.

How to Boost Visitors to Your Trade Show Stand Using Digital Marketing

Digital marketing tools and strategies can support your attendance of foreign trade fairs and events, building your company’s brand awareness and online recognition, often resulting in profitable offline results. Being well-known and easily recognisable online, often means a considerable increase in the number of potential leads and, in turn, customers.

Machinery and Industrial Exports

For our machinery sector clients, we have implemented international B2B strategies, boosting their brand awareness and sales revenues. We have helped them export their products to various countries, among which Spain, France, the USA, Russia, Germany, Brazil, Qatar and Indonesia.

Digital Export Marketing: Export Growth for Your Business

The world of Digital Marketing for Exporting is vast and holds immense potential for businesses aspiring to go global. Mintense stands as the beacon of success in this arena, offering tailored solutions that drive international growth.

The Importance of Location-Based Digital Marketing for Trade Shows and Events

Discover the secrets of location-based digital marketing for trade shows and events; the key to reaching leads in the vicinity and converting them into customers. Find out the details.

SEO Consulting and Google Ads: Harness the Power of Search Engines

Why use a SEO consulting service and Google Ads (Pay-per-Click)? Because to grow your business, it is important to take advantage of the enormous potential offered by search engines. In the internet era, there are still many companies which are under-digitalised and not able to benefit from digital marketing activities.

DEM for B2Bs: Campaign Consulting and Planning

Email databases represent a very advanced and powerful tool for B2B marketing. They are, in fact, likely to be the most useful tool in the web marketing world to achieve sales. Using emails for digital marketing purposes means essentially two things: DEM (Direct Email Marketing) and Newsletters.

The Importance of Digital Marketing Consulting

Digital marketing refers to the diverse marketing activities undertaken by a company to promote its business using various web channels. Increasing product sales, boosting brand awareness, finding new customers: these are only some of the goals a company might want to achieve.

Digital Marketing Campaign Agency - B2B Digital Marketing Campaigns

Digital marketing brings together all the advantages of a digital advertising campaign, which are essential if you are seeking to grow your business in today’s online world. But how exactly does it work? Digital marketing works mainly through two channels: social networks and through Google.

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