A company that wants to export its products and services abroad should not underestimate the importance of the internet. But how can digital marketing help businesses to grow?
The opportunities for exporters offered by digital marketing are many, but taking advantage of them is not that easy. For this reason, it is necessary to work with an expert and trustworthy digital agency, which is capable of developing winning international marketing strategies.
Statistics show that exporting is more and more the default choice for Italian companies, including small and medium-sized ones. However, digital marketing as a tool to implement the internationalisation process, has still not reached its full potential. Google searches for ‘Made in Italy’ products are growing at a double-digit rate every year, while at the same time, Italy is only using 10% of its digital marketing potential.
Choosing to export, opens up the opportunity of widening a company’s market potential abroad. To do so, it is necessary to plan a strategy capable of promoting products and services in the most effective way. In the last few years, digital marketing has revolutionised, and continues to revolutionise, the way companies communicate in international markets. Lower costs, measurable results, and the potential to instantly open up to a world of opportunities; these are only some of the characteristics and advantages of internet marketing.
Mintense is a digital marketing agency with 12 years of experience in the development of tailor-made, multilingual marketing strategies. Our consulting services help clients grow by:
Finding potential new customers and representatives
Supporting product distributors and helping them find new representatives
Giving a company greater visibility in trade shows and exhibitions in their target markets of interest
One of the advantages of a digital marketing strategy is its ability to support a company throughout the internationalisation process, guaranteeing benefits and results otherwise difficult to obtain. More specifically, our support service includes:
An in-depth study of your sector and, above all, your competition within the selected target market
Identifying a precise and defined target market, in order to optimise efforts towards the final goals
Improving your website’s structure: a fundamental element in domain and online presence management
On-site optimisation with tools including SEO, PPC and social media, to achieve winning results
In addition, thanks to our years of experience, our digital marketing agency will manage all your multilingual strategies, a service which goes beyond simply translating a website into many languages - an important step, but one that’s not sufficient in itself. To achieve optimal results, it is necessary to be aware of the linguistic and cultural differences between the targeted countries, in addition to having a detailed knowledge of the characteristics of local markets. All this helps to better develop and refine a company’s internationalisation strategy.
Get in touch for a chat about your goals, projects, businesses.
Or call us at +44 020 7041 8684