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Multilingual PPC: all the advantages

Multilingual PPC: Pay-Per-Click in English, German, Russian, French, and Spanish: an effective way of promoting your products in Italy and abroad.

One of the various types of internet advertising campaigns is Pay-Per-Click (PPC), where you don’t pay when a search engine user sees your ad, but only when they actually click on it.

A multilingual PPC campaign (in French, Russian, German, Italian, English, or Spanish) is an effective way to reach audiences in different countries and make your brand known internationally. It is also an excellent tool for companies that have offices and target markets around the world.

Multilingual PPC campaigns are an integral part of our MintMachine tool, which, starting from different kinds of campaigns, leads to considerable increases in the number of leads obtained.

The first thing we do when setting up a Multilingual PPC campaign in English, Russian, French or Spanish, is to research the target market, which not only has a different native language to that of Italy, but also different customs, sayings and expressions.

The quality of a translation is the most important thing. In fact, ads cannot be simply translated into other languages, as a keyword that works in Italian may not work if translated literally into the language of the foreign target audience.

It is not only the ad that needs to be translated. The landing page too, in fact, has to be written in the same language of the ad and designed in a captivating way, to attract the visitor and potential customer.

Multilingual ppc

The other aspect on which we focus is the study of the foreign market where the Multilingual PPC campaign will be implemented. As not only the language, but also the market is different, we take into consideration the fact that the way internet searches and purchases are made varies from country to country. In a foreign market there could already be some established competitors. With a thorough competitor study, we are able to understand how to move within the market and what is the best strategy to generate leads from your landing page through a Multilingual PPC campaign.

We pay particular attention to the leading search engine in the country where you want to implement a Multilingual PPC campaign and improve your SEO ranking. It's crucial to recognize that not everyone worldwide uses Google for searches. Other search engines, such as Bing in the USA and Yandex in Russia, are used daily, offering interesting opportunities to expand your business through PPC campaigns in these countries. Each search engine has its own specific characteristics, and a thorough understanding of them is crucial for implementing a campaign that will yield the best results.

Where do our PPC solutions come into play? Strategic positioning. Whether you aim to promote your products or services on Google Ads, Bing, or Yandex.Direct, we assist you in reaching the perfect customer base.
Google Ads, a diversified platform offering various campaign types, is a key player. Did you know that Mintense is a certified Google Partner? Our digital marketing experts can execute Multilingual PPC campaigns, helping your business build brand awareness and attract potential customers globally.

For instance, if you want to establish a presence in Russia,
Yandex.Direct is essential, representing 60% of Russian searches and Mintense designs B2B campaigns on it. Yandex.Direct is great for B2B companies entering this market. It not only operates as a search engine but also extends its reach to sites like,, and This allows you to connect with Russian-speaking customers not only in Russia but also across the former Soviet Union.

Turning attention to
Bing, it should not be underestimated, especially for a global strategy targeting English-speaking markets like the UK and the USA. Bing, with over 130 million users, is a significant resource, double the population of France. Bing's potential is immense, making it a lucrative search engine for businesses. Our team is at your service, offering informed advice on the potential benefits of incorporating Bing into your marketing strategy.

We have seen how many variables are involved in implementing a Multilingual PPC campaign. Mintense manages all of them to create a PPC service that is quick, and that produces tangible results immediately. If you are thinking of expanding your business into new countries and want to see real results in your PPC campaigns, Mintense will give you the best advice and will fully personalise the management of your advertising campaign.

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Mintense Ltd
12 Helmet Row
London EC1V 3QJ
United Kingdom
VAT GB 145092815

Company number: 08057998