A Digital Marketing strategy for Trade Shows and Events

Discover the secrets of location-based digital marketing for trade shows and events; the key to reaching leads in the vicinity and converting them into customers.

If your company attends trade shows and events and you want to increase your customer base, you would be well-advised to take advantage of the opportunities offered by location-based digital marketing, which guarantees a constant flow of visitors and potential leads to your stand.

Digital marketing allows you to reach potential customers that are specifically identified and selected, thanks to a thorough analysis conducted before the campaign, aimed at finding your perfect target audience. Identifying a target market for any type of campaign, is extremely important, as it allows you to focus only on potentially interested customers, without wasting time on irrelevant ones.

Trade fairs attract a large number of people from all around the world to one place. That means that the number of people on site who are interested in what the fair is exhibiting, is enormous and highly concentrated. This is where location-based digital marketing comes into play, displaying banners and ads about your stand to people nearby, and specifically to people who are likely to be interested in your product or service.


But how exactly does digital marketing for trade shows and events work?

The first step is to create an ad campaign that makes ads visible on users’ smartphones. The ad content clearly showcases your stand at the fair, leading potential customers to come visit it in person.

Location-based digital marketing, is therefore very effective in terms of lead generation, attracting new contacts which can then be converted into customers. A strategy of this kind can exponentially increase your leads and therefore, your potential customers.

There are instances when a target customer may not be able to visit your stand in person. This is not a problem, as digital marketing also allows you to boost your leads by attracting them to the landing page of your website, which is specifically designed in a way to turn visitors into loyal customers.

Location-based digital marketing is therefore a winning combination of online and offline activities. It merges online advertising, which always yields high visibility, with the opportunity for a potential customer to experience your product in person.

We at Mintense have seen how location-based digital marketing for trade shows and events, is the ideal tool to make your company stand out above your competitors. Would you like to find out more? Mintense offers highly effective, location-based digital marketing strategies in every language and country, harnessing a tool that is bringing excellent results to our clients worldwide.