The Importance of Digital Marketing Consulting

Digital marketing refers to the diverse marketing activities undertaken by a company to promote its business using various web channels. Increasing product sales, boosting brand awareness, finding new customers: these are only some of the goals a company might want to achieve. They are also completely unattainable goals if a company does not have the right people within its team. This is when it becomes indispensable to call on external experts who can offer a complete strategic consulting service in digital marketing matters.

Defining strategy and channel verticalisation

The large number of online channels and increasingly sophisticated digital marketing tools available, make the use of expert consulting services necessary to increase the business potential of your company. For this reason, the best path is to create a personalised strategy, choosing the most suitable channels, and to apply channel verticalisation effectively and precisely, determining your budgets based on your marketing goals. In terms of verticalisation, the channels that can be used are:

SEO (Search Engine Optimisation) - Which aims to rank your website at the top of search engine results, to increase your company’s visibility.

SEA (Search Engine Advertising) - Which allows you to advertise on Google, Yandex, and Bing, reaching your potential customers with targeted campaigns.

PPC Campaigns (Pay-per-Click) - To optimise your costs, allowing you to spend your marketing budget only when potential customers have clicked on your ads, and showing your ads in the first pages of search engine results.

Social Media Marketing - Together with Social Media Management, Social Media Advertising, Social Media Analysis and Monitoring, this allows you to reach potential new customers for your products or services, be they B2B (LinkedIn) or B2C (Instagram and Facebook).

Mintense has been working in this field for the last 12 years, specialising in international, multilingual digital marketing. For companies also wanting to have greater online visibility in foreign markets, our agency is capable of optimising your website to boost your global search engine rankings in various languages.