Mintense Blog page 2 digital performance marketing

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5 Fundamental Aspects of SEO in 2023: A Strategic Guide

In the dynamic world of digital marketing, Search Engine Optimization (SEO) is the guiding star that leads businesses to online success. The importance of SEO has significantly increased in recent years, making it an essential component of every digital marketing strategy. In 2023, there are five key aspects to consider for effective SEO.

The Future of Voice Search: Optimizing SEO for Voice Assistants

In recent years, voice search has gained significant prominence, revolutionizing the way people interact with search engines. With the rapid adoption of voice assistants like Siri, Google Assistant, and Amazon Alexa, businesses need to adapt their SEO strategies to effectively capture voice-based search queries.

How to Choose the Right SEO Agency: A Comprehensive Guide

In our digitized world, a robust online presence is crucial for business success. To build this presence, it is imperative to employ effective Search Engine Optimization (SEO) strategies, and often, the most efficient way to do this is by partnering with a professional SEO agency.

Embracing the Multilingual Spectrum: SEO Services in Europe

The advent of technology and the digital landscape have opened up boundless opportunities for businesses worldwide, and Europe is no exception. With its diverse array of languages and cultures, Europe presents unique challenges and opportunities in the realm of Search Engine Optimization (SEO).

SEO E-commerce Strategy: Enterprise E-commerce SEO

Mintense stands as the beacon for businesses seeking to dominate the E-commerce landscape through effective SEO strategies. Our Enterprise E-commerce SEO solutions are not just about rankings; they are about driving tangible results that fuel business growth.

TikTok Digital Marketing - TikTok Ads Europe

TikTok is the sixth most used social network in the world, with over 1 billion subscribers in the beginning of 2022 and still counting. The rapid growth of this lively social media all over Europe, most notably in France, Germany, Italy and Spain, has broadened its potential for advertisers, turning TikTok Ads into a key asset for your business.

Marketing in France: How to Reach French Customers

How to Reach French Customers? As one of the United Kingdom's closest European neighbours and just a short trip away across the Channel, France might well be the ideal commercial partner for Britain. France offers significant potential for business growth. With more and more French people using online shopping, Marketing in France is steadily on the rise.

Selling online in Germany: tips for starting an e-commerce business in Germany

In 2020, 75 % more Germans purchased online than in the previous three months of the previous year. Online revenue in e-commerce in Germany reached an all-time high of 95 billion Euros in 2020 for B2C goods.

How to implement international SEO: Guidelines

Thanks to the online world many companies are deciding to sell their products and services overseas. However, to ensure that your company is visible on the global market, it is essential to implement an international SEO strategy tailored to the new country or countries that interest you.

Conquer the global market thanks to Performance Marketing

The United Kingdom (UK) has been making significant advancements in e-commerce in the last decade and is currently the leader in e-commerce retail in Europe. According to the most recent figures from the Office of National Statistics (UK), the country's e-commerce revenue in 2020 amounted to just under 100 billion GBP.

Digital Marketing in Russia and Yandex

To support exporting to Russia with digital marketing, you have to take into account two main issues: the Russian language and the Yandex search engine. Approximately 60% of Russian internet users do online searches with Yandex, with Google having a share of less than 30%.

Why a Search Engine Strategy is Important for Exporting Internationally

What is meant by SEO and SEM, and why are they fundamental elements in making your company internationally visible? To get more leads and become more easily found by potential customers through search engines, it is necessary to understand what the terms SEO and SEM mean.

How Important is Effective Targeting in Online Marketing?

Commercially speaking, the term ‘target market’, is the potential group of buyers of a product, or people at which an advertising message is aimed. Synonyms of the word include: key or target audience, or target demographic. Generally speaking, the term refers to the potential customers that your business is seeking to engage with.

MintMachine: Digital Marketing and Internationalisation

Who are we? We are an international digital marketing agency that helps our clients reach top positions in search engine rankings, both in Italy and abroad, with the final goal of helping them gain more leads and customers.

The Importance of Newsletters for Online Stores

A list of the email addresses of users who have agreed to let you send them information, be it out of curiosity, or to receive product updates, undoubtedly adds value to any business. The use of newsletters to cultivate relationships with customers and increase their loyalty, is a fundamental tool in internet marketing.

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