What Is PPC, and When Is It Worth the Money?
PPC, or pay-per-click, is advertising you only pay for when someone clicks. On Google Ads and Microsoft Ads it puts you in front of people already searching for what you sell, which makes it the fastest way to test whether a market wants your product. It is worth the money when your margin per sale exceeds your cost per acquisition, and our job is to get that ratio right and keep it there.
What You Get With Mintense
A certified Google Partner and Microsoft Advertising Partner team, with 17+ years running paid campaigns.
Campaigns in 16 languages across 60 countries, written by people who work in those markets.
Targeting by geography, time of day, demographics, language and device, so budget goes where it converts.
You set the budget. No minimum spend imposed by us, and a clear estimate of what each level buys before you commit.
Conversion tracking configured and verified, because a campaign you cannot measure is a campaign you cannot improve.
Which PPC Channels Do We Manage?
Google Ads search: the core channel for high-intent demand, structured by product line and market rather than by convenience.
Google Shopping and Performance Max: for e-commerce, where the product feed does more work than the ad copy and is usually where the money is lost or won.
Microsoft Advertising (Bing Ads): smaller volume, often lower cost per click, and disproportionately useful in B2B and in the United States, where its share of desktop search is meaningful.
Display, YouTube and Search Partners: for reaching buyers before they search, and for remarketing to the ones who left without converting.
Multilingual campaigns: in Italian, English, German, French, Spanish, Dutch and more.
What Can PPC Do for Your Business?
Capture existing demand: reach people at the moment they search for your product category.
Send traffic where it converts: route each ad to the page built for that specific query, not to the homepage.
Drive local visibility: put your locations in front of nearby buyers and bring them through the door.
Promote apps and products: increase downloads, or push the specific SKUs that carry your margin.
Test a new market cheaply: a small, well-built campaign tells you in weeks what a full market entry would take a year to reveal.
Why Do Multi-Country PPC Campaigns Usually Underperform?
Because they get duplicated instead of rebuilt. A keyword translated word for word often has little or no search volume in the target language, ad copy that persuades in English can read as overstated in German, and landing pages left in the original language quietly destroy the quality score. We build each market's campaign from its own keyword research, then hold them all to the same measurement standard, so you can compare markets honestly.
Budget Management, Without Surprises
We work with you to define the keyword set, write the ads and allocate the budget across markets and campaigns by margin contribution rather than by an even split. If you do not know where to start, we provide estimates at several spend levels with the traffic and conversion range each one supports, so the decision is yours and it is informed.
Get a Free Traffic Estimate
Send us your site and the markets you want to reach. We will come back with a keyword and traffic estimate, an honest read on how competitive those auctions are, and what a realistic starting budget looks like. Contact us now.
Frequently Asked Questions
How much should I spend on PPC to start?
There is no universal minimum, because the right budget depends on what a click costs in your category and how many clicks it takes to produce a sale. The practical approach is to work backwards: from your average order value and conversion rate we calculate what you can afford to pay per click, then size a budget that generates enough data to optimize within a month. We give you that number before you spend anything.
What is the difference between Google Ads and Microsoft Ads?
Google Ads reaches far more people and is where most campaigns start. Microsoft Advertising serves Bing, Yahoo and the search built into Windows and Edge, so it carries less volume but often a lower cost per click and an audience skewed toward desktop and business users. In the United States and in B2B categories it frequently returns a better cost per lead, which is why we run both when the numbers support it.
How quickly do PPC campaigns produce results?
Clicks and traffic arrive the day a campaign goes live. Reliable results take longer: the platforms need one to two weeks of data to finish their learning phase and stabilize the cost per result. Judging a campaign in its first days is the most common and most expensive mistake we see, because it usually leads to changes that reset that learning phase all over again.
Do I keep control of my Google Ads account?
Yes. Campaigns run in an account you own, with your billing and your data, and we work inside it with the access level you grant. If our engagement ends, the account, the campaign history and the conversion data stay with you. We consider this non-negotiable: an agency that keeps your advertising account hostage is charging you for a lock-in, not for expertise.
Can you audit campaigns another agency built?
Yes, and it is often the best first step. A PPC audit reviews account structure, keyword and search term coverage, wasted spend, bidding strategy, conversion tracking accuracy and landing page fit. Broken or double-counted conversion tracking is the single most common finding, and it matters because every optimization decision made on top of bad data compounds the error.
Is PPC worth it if my competitors bid on my brand name?
Usually yes. If a competitor is bidding on your brand and you are not, they capture traffic from people who were specifically looking for you, at a low cost per click because your brand terms have little competition on your side. Defending your own brand terms is normally one of the cheapest conversions in the account, and it should be measured separately from campaigns chasing new demand.
