Do you want to promote your business online with Search Engine Advertising (SEA) campaigns? Do you want to boost your sales, expand your client base and establish a strong brand? Mintense has been creating successful Pay Per Click (PPC) strategies for over 12 years on Google and other major search engines.
For each individual campaign, Mintense’s strategy involves:
An analysis of your company’s sector and of your competitors, to understand potential client needs and online search behaviour.
An analysis of the keywords relevant to your business, with particular attention given to search trends, to create campaigns tailor-made to your potential customers.
The running of specific campaigns on different search engines and in different languages, based on your product and the objectives you want to achieve.
The constant monitoring of campaigns to improve performance results, and regular reporting of campaign results.
The strong point of PPC is its significant flexibility in term of geographic targeting, time zones, profiling, languages, and devices. With PPC it is possible to create paid campaigns which are fully customised to your business and to your objectives. In addition, unlike other methods, with PPC you only pay when search engine users click on your ads on the results page. Last, but not least, you choose your budget without any sort of restraint.
Different campaigns can be conducted based on the needs of your business:
Search Campaigns - These are ads on search engines that aim to convert users looking for specific services into customers, by using search keywords.
Display Campaigns - These are banner ads placed on a network of sites across the internet, aimed at expanding your customer base and promoting your brand.
Remarketing/Retargeting Campaigns - These are ads shown to people who have already visited your website, with the aim of converting them into customers.
Shopping Campaigns - These are ads on Google and around the internet where potential customers can see what products you're selling. Particularly useful and effective for e-commerce businesses.
Mobile Campaigns - These ad campaigns target users on their smartphone and tablet devices.
What results can you achieve with SEA campaigns on multiple search engines?
Increase customer interest, website visits and sales.
Direct users to specific pages on your website.
Help nearby users to locate your business, increasing your offline sales.
Promote your app.
Show images and videos to increase user interest and clicks.
Highlight specific products and services that can be of particular interest to users.
Google Ads (ex AdWords)
The world’s most popular search engine is Google. It’s PPC platform is called Ads (previously AdWords), and includes all the above-mentioned campaign types. Mintense is a certified Google Partner and can conduct multilingual campaigns with PPC. Thanks to Google’s network of Search Partners, Mintense can build both global and local strategies to reach users as they visit specific websites like Youtube, Amazon and many others.
If you want to expand your business in Russia, PPC campaigns should be conducted on Yandex, the search engine that represents 60% of Russian language searches. Yandex.Direct is particularly useful for B2B companies that want to export to this market. After having studied the market, found the relevant keywords, determined the target demographic and chosen an budget, we can create different types of campaigns:
Search Campaigns - Aimed at converting Russian-language user searches into customers.
Content Campaigns - Constituted by text and images and used to boost brand awareness and attract new clients.
Remarketing Campaigns - To promote your business to users who have already visited and interacted with your website.
As with Google, the option of monitoring campaign results is available with Yandex Metrica, which reports results in terms of conversions. Yandex features a search network which not only comprises the Yandex search engine, but also major websites like Mail.ru, Banki.ru and Travel.ru. This allows you to reach a large number of Russian-speaking clients, not only in Russia but in all ex-Soviet states. Mintense creates Yandex campaigns especially for the B2B sector, with the aim of helping export firms, wholesalers, and fairs.
Bing covers only 10% of the Italian market, however, to have a fully comprehensive strategy, it can be useful to create search campaigns on this search engine too. Bing is instead fundamental when dealing with English-speaking markets like the UK and USA, as these have significant targeting opportunities.
Mintense’s strategies do not stop at choosing and creating a PPC campaign custom-fit to your needs. Our team of experts can optimise your website and build SEA strategies in multiple languages, including Italian, English, German, French, Spanish, Dutch and others. Find out more about our international multilingual service aimed at export businesses.
Get in touch for a chat about your goals, projects, businesses.
Or call us at +44 020 7041 8684