Facebook Marketing can be the key tool in a business’ web and social media marketing strategy, be it small of big.
Facebook is, without a doubt, the most used Social Network in the world, with its some 1.32 billion uses which grows constantly. This represents a huge potential market for a business. The trick to it all is being in the know of how to best adopt this all-so-important tool.
A company who has presence on Facebook holds massive communication potential between its fingertips.
Thanks to this social platform, it’s possible to:
Identify and study the target
To be in direct contact with clients and prospective client
To reach potential new clients and increase the visibility of one’s brand.
To make users more loyal, creating trust and empathy
To monitor the opinions of the audience with regards to products and services, using that ever-so-precious information to your advantage to build an ever-improving offer
To monitor competitors and their actions
The potentialities of the Social Network don’t stop upon the creation of a business page. There’s also the possibility of advertising on Facebook, creating ads and publicity campaigns.
There’s a vast spectrum of sponsorship possibilties, of which include:
Ads in image, video and so-called ‘carousel’ form
Proximity adverts, especially adapted to local businesses that want to get known within a strict geo-localised area.
Lead Generation adverts whose purpose is to gather contacts (leads) of potential clients who are interested in the business.This allows the business to have particular advantages.
To take care of your business page and your business’ Facebook campaigns, contact Mintense. We’re a Digital Marketing agency that has been specialising in web business strategies for over 12 years.
Get in touch for a chat about your goals, projects, businesses.
Or call us at +44 020 7041 8684