Would you like to take full advantage of Facebook and its 2.2 billion users to strengthen your brand, increase your website traffic and gain new customers? Mintense will help you advertise on this channel by creating ad campaigns tailor-made to your needs.
Nowadays, on account of the popularity of social networks and Facebook in particular, you cannot do without a digital marketing strategy on these platforms. Facebook is a key instrument in the web and social media marketing strategy of a company, small or large as it may be. A company with a presence on this platform has in its hands a very powerful tool of communication. Our objective is to help you fully benefit from it in terms of:
Higher visibility and brand awareness
Community-Building and Trust-Building with your customer base
Website traffic increase
Increasing your online and offline sales
Keep track of who has visited your website and remind them of coming back to it (re-marketing)
Specifically, our strategy follows these steps:
Discussion and assessment of what are your desired goals
Identification and analysis of the specific target of reference
Analysis of the relevant market, of your business, of your competitors, and of your competitors’ use of social media
Analysis of your Facebook page, if existing, with particular attention given to content and followers
Generation of ads to achieve the established goals
Constant monitoring of results in terms leads obtained, interaction, actions taken, engagement etc. to improve campaign performance
Based on your business type we can create different types of adverts, each with different and specific objectives
Video Ads - To showcase effectively your product or service
Image Ads - To generate traffic to your website
Multiple Image & Vide Ads - To showcase multiple catalogue items, personalised for each customer
Carousel Ads - Ads containing multiple images and videos, to boost user engagement
Slideshow Ads - A mix of audio, text and images to describe your product/service to potential customers
Interactive Ads - For mobile devices, to give life to your product/service offering
To get a better idea of how our strategies work, let’s take the examples of shops and restaurants. For both types of business, a local presence is extremely important. That is why Facebook campaigns can be implemented with location-targeted ads with a 5 km radius from the location of the business to promote table bookings, upcoming sales or product discounts. To attract new customers, lead generation campaigns are created based on the specific target of reference.
Another example where local presence is important is that of gyms and fitness centres. In this case, the radius will be very limited as above a certain distance other gyms will be present. In addition, this sector is characterised by a high turnover (30% to 40%) of customers who change gym membership, which means an active lead generation campaign is necessary to engage this target group.
Get in touch for a chat about your goals, projects, businesses.
Or call us at +44 020 7041 8684