This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers. To read more about the cookies we use and to change your settings, please see our cookie policy. Cookie Policy

Bing Ads Specialist - Bing Ads Strategy to Grow

In the dynamic realm of online advertising, the landscape extends far beyond the confines of Google Ads. Enter Bing Ads, or as it's commonly known, Microsoft Advertising – a strategic alternative offering a compelling platform for paid search engine optimization. Mintense, a certified Bing Ads Specialist, understands the untapped potential within Bing's ecosystem, and is ready to share the success with you.

Bing, attracting a staggering 1.3 billion users monthly worldwide, offers a unique opportunity to expand your audience and improve your marketing strategy. Mintense recognizes that a successful Bing Ads strategy needs a deep understanding of the platform's user demographics. Bing's users, on average, tend to be older, with a median age of 45 years old. They boast a higher average household income, are more likely to have pursued higher education, and are more likely to be married. This distinctive demographic profile presents a golden opportunity for industries targeting a more mature and financially established audience.

In the ever-evolving landscape of digital advertising, a Bing Ads Specialist like Mintense brings awealth of expertise across diverse sectors, including healthcare, B2B, luxury B2C, finance, tech, and e-commerce.

Bing Ads: Our 9-Step Approach

Building a successful Bing Ads strategy requires a strategic and comprehensive approach. Mintense, as your trusted Bing Ads Specialist, employs a 9-step strategy designed to unlock the full potential of your advertising attempts. Let's delve into each step, combining industry expertise with proven tactics for a unique Bing Ads Strategy:

  1. From Google Ads to Bing Ads
    Start by importing your Google Ads campaigns into Bing Ads. You can use Microsoft's user-friendly import feature to seamlessly transfer your Ads campaigns. However, be careful as Bing and Google have a few differences that we will analyze later. Remember to carefully review and adjust crucial elements like bids, budgets, and negative keywords to align with Bing's unique parameters. This meticulous process ensures a smooth transition and sets the stage for a lower-cost and more focused audience campaign.

  2. Understand Your Audience
    Recognizing the unique demographic makeup of Bing users is pivotal for campaign success. Older, more affluent users tend to gravitate towards Bing, presenting a lucrative audience for certain industries. Tailor your Bing Ads Strategy to the potentially less tech-savvy but financially capable Bing audience. Mintense's expertise across diverse sectors ensures a nuanced understanding of your target audience on Bing.

  3. Craft your Strategy and Budget
    Begin your Bing Ads campaign with a broad approach, targeting as many users as possible within your budget. Analyze the results and progressively narrow your audience based on demographics and user traits. This process allows you to refine your ads, creating more valuable content tailored to the preferences of your most responsive audience segments.
    Furthermore, pay attention to your budget: Mintense emphasizes the potential of a small budget stretching on Bing. The lighter competition on Bing often translates to lower costs per acquisition (CPAs), providing advertisers with a more efficient use of their budget while reaching millions of daily search engine users.

  4. Quality Content
    Develop ads that not only incorporate relevant keywords but also appeal directly to your audience (similar to Search Engine Optimization). Mintense recommends using on-brand colors, high-quality images, and easy-to-read sentences. By keeping ads clean, engaging, and visually appealing, you can maximize their impact and capture your audience's attention effectively. To help you in this task, entrust a
    Bing Ads Specialist like us.

  5. Leveraging In-Market Audiences
    Similar to Google Ads, Microsoft Ads offers in-market audiences, targeting users displaying intent to make purchases. Bing Ads' in-market audiences use artificial intelligence (AI) to craft lists of users exhibiting signals of purchase intent across different categories. These intent signals encompass searches, clicks, page views, and other interactions on Bing or Microsoft services. The strategic use of in-market audiences saves costs, increases conversions, and simplifies the targeting process.

  6. Improving Quality Score
    Quality Score plays a crucial role in Bing Ads campaigns, measuring a website's authority and popularity. The quality score goes from 1 to 10, with 10 indicating the highest score achievable. A higher quality score is anticipated when your keywords, ads, and landing pages exhibit high relevance. Conversely, a lack of relevance results in a lower quality score. Mintense advises constant monitoring and improvements to your Quality Score by conducting extensive keyword research, optimizing landing pages, and refining ad group targeting.


  7. The UET Tags
    The Universal Event Tracking (UET) tags help us track what visitors do on your site, allowing us to improve ad performance, optimize costs, and target specific groups effectively. This powerful tool allows Bing Ads Specialists like Mintense to create custom audiences for remarketing, improve ad performance, and optimize CPC (Cost Per Click) and CPA (Cost per Action) for specific user segments.

  8. Importing Social Media Campaigns
    Bringing your Facebook campaigns to Microsoft can be a savvy move to broaden and diversify your audience reach, especially for businesses with robust Facebook ad campaigns. While some adjustments may be necessary, this strategy ensures a cohesive and synergistic approach across platforms. Trust Mintense and build your personal Bing Ads Strategy.

  9. Using Microsoft Ads' Innovations
    Explore the capabilities of video extensions on Microsoft Ads to enhance user engagement. These extensions allow your videos to appear alongside search ads, offering a visually appealing and interactive experience. Mintense emphasizes the importance of adding captions for improved accessibility and encourages businesses to leverage the unique advantages of video extensions in their Bing Ads campaigns.

In adopting these 9 strategic steps, Mintense positions itself as the premier Bing Ads Specialist, guiding businesses towards unparalleled success in the dynamic landscape of online advertising. Partner with a Bing Ads Specialist and witness the transformation of your Bing Ads campaigns into powerful drivers of online visibility and business growth.

Why is a Bing Ads Strategy so important?

There are two main reasons to integrate a Bing Ads Strategy into your marketing arsenal.

Firstly, the possibility of reaching new audiences: Diversifying your advertising channels is a key strategy in modern digital marketing. With Bing Ads, you're not just reaching an additional 1.3 billion users but tapping into a demographic that may not be as readily available on other platforms. Bing's expansion to 32 new countries in Asia and Latin America in 2022 further underscores its global relevance, providing access to previously untapped markets.

Furthermore, there is also the chance to convert that new audience: Expanding your reach is just the first step. The true value lies in conversion: a well-crafted Bing Ads Strategy delivers tangible results. Mintense, as a certified Bing Ads Specialist, creates strategies that not only attract but convert audiences, ensuring a comprehensive and significant marketing approach.

Bing Ads vs Google Ads: Differences

Google Ads and Bing Ads (Microsoft Ads) operate on a pay-per-click model, making them similar in many aspects and capable of serving comparable purposes. Yet, it's crucial to acknowledge the distinct differences between the two platforms before determining which one aligns better with your specific requirements.

  • Audience Differences: Google Ads boasts an extensive reach, capturing nearly 75% of the online search market, thanks to Google's unparalleled status as the world's most widely used search engine. In contrast, Microsoft Ads caters to a more modest audience, securing approximately 12.18% of the market share for online searches. Therefore, a Bing Ads Specialist becomes a key player for advertising.

  • Cost Differences: Bing Ads generally come with a lower cost compared to Google Ads, primarily due to its less competitive environment. If you're seeking increased visibility for your business but aiming to manage ad costs more effectively, this aspect could be particularly valuable for your advertising strategy!

  • Controlling Differences: Unlike Google, where certain settings like network, location, language, ad scheduling, and ad rotation are determined at the campaign level, Bing Ads allows for more flexibility at the ad group level. In addition, Bing permits adjustments specific to individual ad groups, offering a level of customization beyond what Google provides. Notably, Bing Ads goes the extra mile by enabling advertisers to associate distinct ad campaigns with different time zones, a functionality not available in Ads.

The Power of Dual Strategy: In the competitive digital advertising landscape, the strengths of Microsoft Advertising and Google Ads complement each other. Mintense recommends utilizing both platforms with a solid Bing Ads Strategy, ensuring a comprehensive approach to maximize your business's overall reach online.

Mintense: Bing Ads Specialist

Step into the future of online success with Mintense! While Google takes the lead, don't miss out on the incredible potential of Bing Ads – a rising star with a unique audience. Mintense, your digital guide, masters the art of combining Microsoft Advertising and Google Ads for a powerhouse marketing strategy. Our expertise ensures not just higher conversions but a wider online presence for your business.

Ready to revolutionize your digital game? Join forces with Mintense, where Bing Ads becomes a game-changer in our arsenal of digital magic! Contact us now and watch your brand soar to new heights in the dynamic world of online marketing.



Contact Us


We'll get back to you ASAP


Get in touch for a chat about your goals, projects, businesses.


Or call us at +44 020 7041 8684

Mintense Ltd
12 Helmet Row
London EC1V 3QJ
United Kingdom
VAT GB 145092815

Company number: 08057998