If you own a B2B business primarily in certain geographical area, our B2B local strategy is for you. Our goal is to help your business benefit fully from the potential of digital marketing to reinforce your local presence, find new clients, and increase brand awareness.
This is a proven strategy that Mintense has been using for more than 12 years and that yields excellent results for those who want to use the internet to increase profitability. It is ideal for small and medium-sized Italian companies working in manufacturing, third-party production and services.
After analysing carefully your business and your reference market, your competitors, and your audience, we will implement a customised digital marketing strategy.
This is a fundamental tool for the web marketing strategy of a local business offering products or services in determined geographical area:
Analysis of your business and of your competitors
SEO ranking and optimisation with geo-localised keywords relevant to your business and its location
A website optimised for mobile-responsiveness, to allow users to find your when they are close to your business and out of their homes
Within our B2B strategy we include PPC geo-localised campaigns on search engines. The types of geo-localised PPC campaigns we create to advertise on search engines includes:
SEARCH NETWORK CAMPAIGNS
Search campaigns allow your website to appear in the top search results when certain keywords are searched by users, in the form of adverts. Thanks to our geo-localised strategy, we will ensure your adverts show when the geographic area of interest to your business and keywords relevant to your business are searched.
This allows to find new users offline as well. Geo-localised display campaigns will show your ad banners to users browsing Google’s partner websites, in geographical areas of your interest.
With remarketing campaigns we “chase” users who have already shown interest in your business. This type of PPC campaign will show your ads to those who have already visited your website, reminding them to return.
Thanks to mobile geo-localised campaigns we will show your text and image adverts on smartphones, tablets and apps. Your business will be able to attract potential customers in specific areas that use mobile devices to do searches on Google and browse Google’s partner websites.
Having information about you business appear on Google and Bing maps when users search for products/services connected to your business, is a fundamental aspect of our B2B local strategy. In addition to the position of your business, other information will be displayed including address, contact information, website URL, opening hours, products, promotions, events and news.
One of the main advantages of localised Social Media Marketing is the possibility of implement effective remarketing campaigns. We can furthermore follow the users who have visited your website on social networks. Our local strategies will allow you to conduct advertising campaigns on Facebook and Instagram, maximising your budget.
Our B2B local strategy includes a constant monitoring of results and periodical reporting to assess the goals achieved and maintain a high level of performance. If you own a small or medium-sized firm involved in manufacturing, third-party production or services, choose our B2B local strategy. Contact us now!
Get in touch for a chat about your goals, projects, businesses.
Or call us at +44 020 7041 8684