What Is a Digital Marketing Agency, and What Does Mintense Actually Do?
A digital marketing agency plans, runs and measures the paid and organic channels that bring a company customers online. Mintense does that for businesses selling across borders: we combine international SEO, paid search, paid social, email and digital PR inside one strategy, in the language of each market you sell in, and we report on revenue rather than on impressions.
Who We Work Best With
We are a good fit for manufacturers, B2B companies and e-commerce brands that already sell in more than one country, or that are preparing to. Most of our clients share the same problem: their marketing works at home and stalls the moment it crosses a border, usually because the site was translated rather than localized, and because campaigns were duplicated rather than rebuilt for a different search behavior.
Mintense at a Glance
17+ years in digital marketing, founded in 2008.
200+ projects delivered across 60 countries.
Campaigns produced and managed in 16 languages.
Certified Google Partner and Microsoft (Bing) Partner.
Offices in Verona (Italy), Lille (France) and London (United Kingdom), serving clients in the United States and across Europe.
Our Digital Marketing Services
Every engagement starts from your goals and your margins, not from a fixed package. These are the services we combine:
SEO and international SEO: technical fixes, content built for the way people search in each market, and the multi-country setup (hreflang, site structure, local link acquisition) that keeps those markets from cannibalizing each other.
Paid search and shopping: Google Ads and Microsoft Ads campaigns built per market, with budget allocated by margin contribution rather than split evenly.
Paid social and social media management: Meta, LinkedIn, TikTok and the platforms that matter in each country, which are not always the ones that matter in yours.
Email marketing (DEM): segmented campaigns for a list you own, the one channel no algorithm change can take away from you.
Digital PR: coverage and mentions in the publications your buyers read, which also feed the authority signals that search engines and AI assistants rely on.
Measurement: analytics, conversion tracking and reporting that ties spend to pipeline, so the next quarter's budget is an informed decision.
How Does an International Campaign Differ From a Domestic One?
In three ways that decide the outcome. Search demand differs by market: the keyword that carries your category in the United States may have almost no volume in Germany, where buyers search for a component rather than a solution. The channel mix differs: LinkedIn dominates B2B in some countries and is close to irrelevant in others. And the buying process differs: a form that converts American visitors can read as pushy to a French or German buyer who expects specifications before a conversation.
This is why we rebuild campaigns per market instead of translating them. It is slower at the start and considerably cheaper than a year of budget spent on a market that was never going to respond.
Ready to Grow in More Than One Market?
Tell us which countries you sell in today and which ones you want next. We will come back with an honest read on where the opportunity is, where it is not, and what it would take. Contact Mintense to start the conversation.
Frequently Asked Questions
What does a digital marketing agency do?
A digital marketing agency plans, executes and measures the online channels that bring a company customers: search engine optimization, paid search, paid social, email and digital PR. The agency's job is to decide which of those channels deserve budget for your specific business, run them, and report on what they returned, so marketing spend becomes a measurable investment rather than a fixed cost.
How much does digital marketing cost?
There is no single figure, because the cost depends on how many markets you target, how competitive your category is and how much media budget sits behind the work. What we can say is how the money splits: a management fee for strategy and execution, and a separate media budget paid directly to the platforms. We give you both numbers before you commit, along with the traffic and conversion range they realistically buy.
How long before digital marketing produces results?
Paid channels produce data within days and stabilize after two to four weeks, once the platforms finish their learning phase. SEO works on a different clock: technical fixes can show within weeks, while content and authority normally take four to six months to move rankings in a competitive market. A sound plan runs both, so paid traffic funds the pipeline while organic visibility compounds.
Do you work with companies outside Europe?
Yes. We are headquartered in Italy with offices in France and the United Kingdom, and we work with companies based in the United States that sell into Europe as well as European companies expanding into North America. The work is remote by default, and the practical difference is scheduling calls across time zones, not the quality of the campaigns.
Can you run campaigns in languages my team does not speak?
Yes. We produce and manage campaigns in 16 languages, written by people who work in those markets rather than run through machine translation. That matters most in paid search, where a literal translation of a keyword often has no search volume at all, and in ad copy, where the phrasing that persuades in one language falls flat in another.
What is the difference between SEO and paid advertising?
SEO earns visibility in unpaid search results and keeps returning traffic after the work is done, but it takes months to build. Paid advertising buys visibility immediately and stops the moment the budget stops. They solve different problems, which is why most of our clients run both: paid search covers the near term and tests demand, while SEO lowers the long-term cost of acquiring the same customer.
