Social Media & Lead Generation

Social Media Marketing in Europe From a Social Media Digital Agency

Welcome to the world of social media marketing, where the goal is not just to share content, but to create meaningful connections with your audience across Europe. At Mintense, we believe that effective social media marketing is much more than just posting updates; it's about engaging your audience and building a dynamic community around your brand.

Mastering the Digital Market With Facebook Ads Services for Your Success

One platform still connects businesses with their audience better than almost any other: Facebook. With billions of active users, Facebook provides a golden opportunity for companies to make an impact.

A Practical Guide to TikTok Ads for European Markets

TikTok Ads is the self-serve advertising platform of TikTok, built around short vertical video. In European markets it is used mainly to reach younger audiences at media costs below Meta, and it rewards native-looking creative. Here is how campaigns are structured, targeted and localized.

How Important Is Effective Targeting in Online Marketing?

Targeting is the decision about who sees an ad and who does not. It starts with a target market and ends as a set of rules inside an ad platform. Here is how to define one, how the platforms differ, and what replaced third-party cookies as a targeting signal.

The Importance of Newsletters for Online Stores

A list of the email addresses of users who have agreed to let you send them information, be it out of curiosity, or to receive product updates, undoubtedly adds value to any business. The use of newsletters to cultivate relationships with customers and increase their loyalty, is a fundamental tool in internet marketing.

The Role of Lead Generation in a Company's Future

Lead generation is a fundamental process for the future of a company, as it leads the potential customer through a clear process which will result in a sale. A company that wants to increase its numbers of potential customers should invest in lead generation.

How to Plan a DEM Direct Email Marketing Campaign for B2B

DEM, or direct email marketing, is a promotional email sent to a rented third-party list rather than to your own subscribers. It is a prospecting channel, planned and measured differently from a newsletter. Here is how B2B campaigns are built, kept out of spam, and judged.

What Digital Marketing Consulting Is and When You Need It

Digital marketing consulting is outside strategic advice on which online channels a company should use, how much to spend on each, and how to measure the result. Here is what a consultant delivers, which channels the work covers, and the point at which most companies decide to bring one in.