MintMachine is the method Mintense uses to run international digital marketing: one system that connects search campaigns, paid advertising, social, direct email, a multilingual CMS and a CRM, so an exporter can operate across many languages and markets without rebuilding the whole process for every country.
Who Are We?
Mintense is an international digital marketing agency founded in 2008. For more than 17 years we have planned and run campaigns for export-oriented companies and EMEA groups, in both domestic and multilingual versions, with over 200 projects delivered in 60 countries and campaigns running in 16 languages. We are a Google Partner and a Microsoft Advertising Partner, with offices in Verona (Italy), Lille (France) and London (UK).
What we are asked for is almost always the same thing in different words: our customers are outside our home market, and we cannot reach them. The web is where that gap closes, and MintMachine is how we close it.
Why Do Exporters Need One System Instead of Separate Country Campaigns?
Companies that expand market by market usually end up with a different setup in each one: a local agency in France, a freelancer in Spain, an in-house attempt in Germany, three analytics accounts and no way to compare any of it. Every new country restarts the learning curve, and nothing proven in one market travels to the next.
MintMachine exists to remove that duplication. Audience research, campaign structure, tracking and reporting are defined once and then localized, so a message that works in one country can be adapted for another in days. The strategy still changes by market, because buyers, languages and platforms change. The process does not, which is what makes running ten markets possible for a team of two people.
Campaigns: Search, Paid, Social and Email
The first step is making the company and its products known in the markets that matter. That begins with search. MintMachine makes sure a website has the SEO and SEM foundations to rank for the terms its buyers use, a subject covered in more detail in our article Why a Search Engine Strategy Is Important for Exporting Internationally. Appearing near the top of a results page is what earns the attention of a buyer who has not heard of you.
From an accurate study of the target audience we build campaigns for the engines that matter in each market: Google above all, but also Microsoft Bing, which carries a meaningful share of desktop search in the United States and is routinely overlooked by exporters. In markets that run on a different engine, the plan changes accordingly: Baidu in China, Naver in South Korea, Seznam in the Czech Republic.
Alongside search we run campaigns on social networks and direct email marketing, since a large share of professional buyers still prefer to receive commercial information by email. For B2B companies, online PR is added to build authority in trade media, while B2C programs shift weight toward social and remarketing. B2B and B2C communication are not variations of the same message, which is why each program is planned separately even when the system behind it is shared. Both sit within our international B2B strategies.
Because campaigns can be launched simultaneously in several languages, MintMachine is what makes a small marketing department able to be present in markets it could not otherwise staff. It is also how we support location-based digital marketing for trade fairs and events, so that a stand abroad receives a steady flow of visitors rather than whoever happens to walk past.
Pay-Per-Click: Paying for Results Rather Than Views
Pay-per-click advertising charges the advertiser not when an ad is seen but only when it is clicked and the user has been taken to a specific landing page. For an exporter this is the fastest way to test a market: within weeks it shows whether there is demand for a product in a country, what people call it there, and what a qualified contact costs, before any decision about distributors or local offices has to be made. Our digital marketing services treat paid search as a research instrument as much as a sales channel.
The Landing Page and the Website
A campaign captures attention and, with an effective call to action, convinces someone to click. What happens next decides whether that click was worth paying for. The landing page has to answer the question the ad raised, in the visitor's language, without asking them to hunt for it. A page that loads slowly or reads like a translation loses the visitor no matter how well the campaign was targeted.
MintMachine includes a multilingual CMS built for this: the site and all its language versions are managed from one place, structured for search engines and for the people using them. Content is published once and distributed to each market, and the technical settings that decide international ranking, hreflang tags, canonical URLs and sitemaps, are generated rather than maintained by hand. Galleries, contact forms, documentation libraries and payment systems are integrated in the same system, so a new market does not require a new build. This is the same infrastructure behind our multilingual SEO work.
CRM: Leads That Take Months to Become Customers
Not all leads become customers immediately. In export markets it is normal for a request to turn into an order six or twelve months later, after a demonstration, a visit and an internal approval. MintMachine manages those contacts through a CRM that records what each one asked about, when they last engaged and how close they appear to be to a decision.
The practical effect is prioritization. Sales effort goes to the contacts that are ready, while the rest are kept informed until they are. Without a system like this, marketing produces contacts that expire quietly in somebody's inbox, and the campaign that generated them is judged a failure for the wrong reason.
The Ultimate Goal: Sales
Every part of the system points at the same outcome: more qualified conversations, and more of them converted. Search visibility brings people who are already looking. Paid campaigns reach the ones who are not yet. The website turns both into contacts, and the CRM makes sure those contacts are worked at the right time. Measured together, that is what an internationalization program is supposed to deliver.
If you want to see what this looks like applied to your markets, tell us where you sell today and where you want to sell next.
Frequently Asked Questions
What is MintMachine?
MintMachine is the working method Mintense uses to run international digital marketing as a single process. It connects search and paid campaigns, social advertising, direct email marketing, a multilingual CMS and a CRM, so that a company selling in several countries manages one system instead of one agency, one platform and one reporting format per market. It is not software sold on its own: it is how our campaigns are planned, launched and measured.
Why not run a separate campaign per country instead?
Because the cost is not the advertising, it is the coordination. Separate country campaigns mean separate keyword lists, separate landing pages, separate tracking and no way to compare markets on the same numbers. Running them through one system lets a message proven in Spain be adapted for France in days rather than months, and lets budget move to whichever market is producing contacts. The strategy still differs by country; the process does not.
How many languages and markets can a program cover?
Mintense runs campaigns in 16 languages and has delivered over 200 projects in 60 countries. In practice most exporters start with two or three markets and add more once the first ones produce measurable results. Adding a language is not only translation: it means native keyword research, local ad copy, a landing page that reads as though it was written in that country, and often a different channel mix, because the platform that dominates one market rarely dominates the next.
Does MintMachine work for B2C companies or only for B2B?
Both, with different emphasis. B2B programs lean on search, LinkedIn, online PR and long nurturing through a CRM, because the buying cycle runs for months and several people are involved. B2C programs lean on social advertising, remarketing and conversion rate work, because the decision is shorter and more emotional. The system is the same; what changes is the channel mix, the message and the length of the funnel we plan for.
What does the multilingual CMS actually do?
It manages every language version of a website from one place. Content is published once and pushed to each market, translations sit beside the source text, and the technical elements that decide international ranking, hreflang tags, canonical URLs and sitemaps, are generated automatically instead of being maintained by hand. It also integrates the parts a commercial site needs, such as galleries, contact forms, downloadable documentation and payment systems, without a separate build per country.
Why is a CRM part of a marketing system?
Because most leads do not become customers in the same month they arrive. In export markets it is normal for a request to turn into an order six or twelve months later. A CRM records what each contact asked about, when they last engaged and how close they are to a decision, so sales effort goes to the people who are ready and the rest are kept warm. Without it, marketing generates contacts that quietly expire in an inbox.
