MintMachine: Digital Marketing and Internationalisation

Who are we?

We are an international digital marketing agency that helps our clients reach top positions in search engine rankings, both in Italy and abroad, with the final goal of helping them gain more leads and customers.

What do we do?

For over 12 years, we have worked in digital marketing - both Italian and multilingual - planning personalised strategies for export-oriented companies and EMEA groups. The best way to be visible outside of your domestic market, is via the internet, and Mintense’s digital strategies can help you to make the most of all the opportunities the internet offers.

What is our methodology?

We plan and implement digital marketing strategies, personalised according to the needs of each client, using a highly effective bespoke software called MintMachine.

As you can tell from the image above, the first step when using MintMachine, is planning advertising campaigns aimed at making your company and your product better known in Italy and abroad.

CAMPAIGNS

To make your campaign a success, MintMachine ensures that your website has a good SEO/SEM ranking (you can find out more by reading our article ‘Why a search engine strategy is important for exporting internationally’). Appearing in the top rankings of a search engine results page is essential in order to attract the attention of potential customers. Through an accurate study of your target audience, we implement strategies for various search engines: not only Google, but also Bing and Yandex, the last of which is of fundamental importance for exporting to Russia and showcasing your products to Russian-speaking countries.

We also create campaigns for social networks, which are used every day by large numbers of people, and DEM (Direct Email Marketing) campaigns, as a high percentage of potential customers prefer to receive commercial information via email.

Another key functionality of MintMachine, is preparing campaigns for B2B companies through Online PR, but it can also be used to support B2C companies. We at Mintense know very well how B2B communication is different from B2C, and it is also because of this that we plan personalised digital marketing strategies for each specific case and situation.

Furthermore, due to its ability to simultaneously implement multilingual strategies in 25 different countries, MintMachine is the access key to foreign countries and customers finding out about your products, not only in Italy, but also in EMEA countries and worldwide.

With innovative, location-based digital marketing, Mintense can help your company participate effectively in trade fairs and events, to distinguish yourself from your competitors and make sure your stand receives a high and constant number of visitors.

Another type of campaign is Pay-per-Click (PPC), which is based on the advertiser paying not when the ad is seen by search engine users, but only when it is clicked, and has then taken the user to a specific landing page.

THE LANDING PAGE AND WEBSITE

Campaigns have among their different aims, that of capturing the attention of the visitor, potentially with an effective call-to-action, and convincing them to click on a link or advert. This is of great importance, because it will take leads to the landing page of your website. From there, they will be able to learn more about your company and product, and if the website is well structured, you can convert these leads into loyal customers.

THE WEBSITE

MintMachine also includes a bespoke CMS (Content Management System), in other words the management of your website in Italian and other language versions, making it both optimised for search engines and user-friendly. Using a CMS, we can integrate many useful features within the site, for example a photo gallery, a payment system, contact forms and many others.

CRM

Not all leads immediately become customers. Some of them require more time, and become customers only after several months. In these cases, MintMachine manages potential customers using a CRM software, whose function is to tell you when the best time is to contact leads to convert them into customers. A CRM gathers the personal information of your visitors, allowing you to manage your lists of customers and potential customers. In this way, you will be able to determine your priorities and dedicate greater attention to those of your leads who are closer to making a purchase.

THE ULTIMATE GOAL: SALES 

The final goal that we are trying to achieve, by taking advantage of MintMachine’s functionalities, is to facilitate and increase sales, thanks to the increased visibility of the website generated through our campaigns.

Do you want to see MintMachine at work to give your business tangible results? Then get in touch with Mintense now and take your business to the next level!