An increasingly used term in the corporate world is that of “digital internationalisation”. What does it mean? It means opening the doors of your company to exporting internationally with the support of digital marketing. This support is fundamental to be able to make your business truly competitive in different markets. An adequate online presence can make all the difference in helping you find new leads, potential customers, and generally increasing your company’s international profile.
Internationalisation is a process that requires specific competencies and resources, regardless of what the final goal is. Increasing revenues, boosting the competitiveness of the business, or stimulating research and development, are only some of the potential goals to aspire to. This remains, in the final instance, a strategic choice.
Digital marketing as a tool for company internationalisation
Speaking of strategies, the importance of digital marketing in the internationalisation process can never be underestimated. Using web channels to develop your commercial network, analysing foreign market trends, and creating offers personalised for your target audience, are only some of the benefits that digital marketing can offer.
The first step for a multilingual digital marketing strategy is that of studying the market and the competition in the foreign market of interest. It is then time to choose the channels which are best suited to showcasing the company’s products or services online.
The digital marketing activities that are of fundamental importance in the internationalisation process are:
SEO (Search Engine Optimisation): the process of optimising a website so that it can be found by online search engines. It is very important to assess and improve your online visibility. Being indexed by Google is not enough. What actually counts is achieving a good search ranking position, to give your company the most visibility possible.
SEA (Search Engine Advertising) and PPC (Pay-per-Click): advertising on search engines, which offers online marketing cost optimisation. SEA enables you to advertise with Google Ads and Yandex Drive to reach potential customers through targeted campaigns. This allows you to spend your advertising budget only when potential customers have clicked on your ads, in addition to showing them on the first page of search engine results.
Social Media Marketing: to establish a relationship with customers. This reinforces and increases the loyalty of existing customers, while reaching out to potential new ones interested in your product or service. It also allows you to communicate with your customers effectively.
To be visible in foreign markets, the most effective path is to collaborate with a digital marketing agency specialised in multilingual international SEO. Contact us now to find out how Mintense can help your company grow its profile abroad.
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