In today's digital age, businesses are no longer confined to local markets. The online world offers a vast expanse of opportunities, but with it comes fierce competition. To truly stand out and reach global audiences, businesses must harness the power of multilingual SEO.
If you want to improve the ranking of your website in the Google SERP, SEO On-Page is not enough. It is indeed crucial to develop and create a proper SEO Off-page strategy which is very useful when it comes to optimising the links and other outer elements that are not present on your website. One of the most common and helpful Off-page SEO strategies is link building, which consists in creating and obtaining useful links from other authoritative websites and platforms. The aim of a link building strategy is in fact to enhance your website’s prestige and authority to improve search engine visibility and Google rankings.
In the dynamic world of digital marketing, Search Engine Optimization (SEO) is the guiding star that leads businesses to online success. The importance of SEO has significantly increased in recent years, making it an essential component of every digital marketing strategy. In 2023, there are five key aspects to consider for effective SEO. These include featured snippets, mobile optimisation, the use of artificial intelligence, the importance of quality content, and a focus on user experience.
In recent years, voice search has gained significant prominence, revolutionizing the way people interact with search engines. With the rapid adoption of voice assistants like Siri, Google Assistant, and Amazon Alexa, businesses need to adapt their SEO strategies to effectively capture voice-based search queries.
In our digitized world, a robust online presence is crucial for business success. To build this presence, it is imperative to employ effective Search Engine Optimization (SEO) strategies, and often, the most efficient way to do this is by partnering with a professional SEO agency.
The advent of technology and the digital landscape have opened up boundless opportunities for businesses worldwide, and Europe is no exception. With its diverse array of languages and cultures, Europe presents unique challenges and opportunities in the realm of Search Engine Optimization (SEO).
If you have an e-commerce website and want to sell your products and services overseas you need a specific SEO strategy for the markets you want to enter. Where to start from? Follow these steps to sell overseas with an effective SEO strategy for your multilingual e-commerce.
TikTok is the sixth most used social network in the world, with over 1 billion subscribers in the beginning of 2022 and still counting. The rapid growth of this lively social media all over Europe, most notably in France, Germany, Italy and Spain, has broadened its potential for advertisers, turning TikTok Ads into a key asset for your business, especially if your target audience includes people under the age of 34.
As one of the United Kingdom's closest European neighbours and just a short trip away across the Channel, France might well be the ideal commercial partner for Britain. France offers significant potential for business growth. With more and more French people using online shopping, e-commerce in France is steadily on the rise.
In 2020, 75 % more Germans purchased online than in the previous three months of the previous year. Online revenue in e-commerce in Germany reached an all-time high of 95 billion Euros in 2020 for B2C goods. About 23% of consumers say they usually buy online from abroad at least once a year. One of the main reasons for this is the desire to have access to various products that are not yet locally available.
Thanks to the online world many companies are deciding to sell their products and services overseas. However, to ensure that your company is visible on the global market, it is essential to implement an international SEO strategy tailored to the new country or countries that interest you.
The United Kingdom (UK) has been making significant advancements in e-commerce in the last decade and is currently the leader in e-commerce retail in Europe. According to the most recent figures from the Office of National Statistics (UK), the country's e-commerce revenue in 2020 amounted to just under 100 billion GBP. Although e-commerce has been growing steadily over the last decade, this dramatic increase from previous years is clearly linked to the onset of the pandemic.
To support exporting to Russia with digital marketing, you have to take into account two main issues: the Russian language and the Yandex search engine. Approximately 60% of Russian internet users do online searches with Yandex, with Google having a share of less than 30%.
What is meant by SEO and SEM, and why are they fundamental elements in making your company visible, not only in your domestic market, but also internationally?
To get more leads and become more easily found by potential customers through search engines, it is necessary to understand what the terms SEO and SEM mean: specific terms that identify a series of activities with a clear final goal.
Commercially speaking, the term ‘target market’, is the potential group of buyers of a product, or people at which an advertising message is aimed. Synonyms of the word include: key or target audience, or target demographic. Generally speaking, the term refers to the potential customers that your business is seeking to engage with.
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