Commercially speaking, the term ‘target market’, is the potential group of buyers of a product, or people at which an advertising message is aimed. Synonyms of the word include: key or target audience, or target demographic. Generally speaking, the term refers to the potential customers that your business is seeking to engage with.
The French market offers significant and interesting growth opportunities for your company, as long as you approach it in the right way.
If you export to France and want to find new customers, a SEO strategy can help you reach the first page of search engine results, thanks to specifically chosen keywords.
Who are we? We are an international digital marketing agency that helps our clients reach top positions in search engine rankings, both in Italy and abroad, with the final goal of helping them gain more leads and customers. What do we do? For over 12 years, we have worked in digital marketing - both Italian and multilingual - planning personalised strategies for export-oriented companies and EMEA groups. The best way to be visible outside of your domestic market, is via the internet, and Mintense’s digital strategies can help you to make the most of all the opportunities the internet offers.
A list of the email addresses of users who have agreed to let you send them information, be it out of curiosity, or to receive product updates, undoubtedly adds value to any business.
The use of newsletters to cultivate relationships with customers and increase their loyalty, is a fundamental tool in internet marketing. In particular, emails sent to clients, immediately or a few days after the purchase of a product or service, have the objective of generating repeat purchases.
An increasingly used term in the corporate world is that of “digital internationalisation”. What does it mean? It means opening the doors of your company to exporting internationally with the support of digital marketing. This support is fundamental to be able to make your business truly competitive in different markets.
An adequate online presence can make all the difference in helping you find new leads, potential customers, and generally increasing your company’s international profile.
A company that wants to increase its numbers of potential customers should invest in lead generation: a fundamental part of growing any business.
The advantage of lead generation is that it ensures higher revenues, in addition to a significant increase in the number of prospects, both in the medium and long term. The final goal is the conversion of leads into loyal customers, by accompanying them in a process that continues month by month and is based on a solid relationship of trust in the company.
Digital marketing tools and strategies can support your attendance of foreign trade fairs and events, building your company’s brand awareness and online recognition, often resulting in profitable offline results. Being well-known and easily recognisable online, often means a considerable increase in the number of potential leads and, in turn, customers.
For our machinery sector clients, we have implemented international B2B strategies, boosting their brand awareness and sales revenues. We have helped them export their products to various countries, among which Spain, France, the USA, Russia, Germany, Brazil, Qatar and Indonesia.
A company that wants to export its products and services abroad should not underestimate the importance of the internet. But how can digital marketing help businesses to grow?
The opportunities for exporters offered by digital marketing are many, but taking advantage of them is not that easy. For this reason, it is necessary to work with an expert and trustworthy digital agency, which is capable of developing winning international marketing strategies.
Discover the secrets of location-based digital marketing for trade shows and events; the key to reaching leads in the vicinity and converting them into customers.
If your company attends trade shows and events and you want to increase your customer base, you would be well-advised to take advantage of the opportunities offered by location-based digital marketing, which guarantees a constant flow of visitors and potential leads to your stand.
Why use a SEO consulting service and Google Ads (Pay-per-Click)? Because to grow your business, it is important to take advantage of the enormous potential offered by search engines. In the internet era, there are still many companies which are under-digitalised and not able to benefit from digital marketing activities.
If you’re seeking to boost your online presence, our agency will be able to help you expand both locally and internationally, thanks to the strategies we’ve developed over our 12 years of experience.
Email databases represent a very advanced and powerful tool for B2B marketing. They are, in fact, likely to be the most useful tool in the web marketing world to achieve sales. Using emails for digital marketing purposes means essentially two things: DEM (Direct Email Marketing) and Newsletters. Although both consist of sending promotional, informational and news emails to a list of contacts, there are differences between the two.
Digital marketing refers to the diverse marketing activities undertaken by a company to promote its business using various web channels. Increasing product sales, boosting brand awareness, finding new customers: these are only some of the goals a company might want to achieve.
They are also completely unattainable goals if a company does not have the right people within its team. This is when it becomes indispensable to call on external experts who can offer a complete strategic consulting service in digital marketing matters.
Digital marketing brings together all the advantages of a digital advertising campaign, which are essential if you are seeking to grow your business in today’s online world. But how exactly does it work?
Digital marketing works mainly through two channels: social networks, with various Social Media Marketing strategies created according to a specific target audience; and through Google, using website SEO and PPC ads.
Pay-Per-Click in English, Russian, French, and Spanish: an effective way of promoting your products in Italy and abroad.
One of the various types of internet advertising campaigns is Pay-Per-Click (PPC), where you don’t pay when a search engine user sees your ad, but only when they actually click on it.
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